We integrate our stakeholders into strategic decision making, listening to their interests, needs and desires. Strong and long-term relationships with each of them have always been one of our main objectives.
We aim to improve people’s quality of life of people by delighting our consumers and sharing healthy ways of life with society. We want to provide added value through quality, healthy and innovative products which respond to your tastes and needs. The challenge is to move from marketing to consumering, creating specific products for each consumer, customising them according to their needs. We preempt this challenge by offering innovative new proposals through our brands.
We establish partnerships with our clients by means of a collaborative model in order to improve efficiency and joint growth opportunities. Through a commercial network of almost 1,000 people, reaching over 47,000 customers, we maintain a balance between the attention given to large food and hospitality customers and traditional commerce. We have 27 branches throughout the country and offer both our own and third-party products through Qualianza, a member of the Pascual group, with the aim of distributing the entire portfolio of our company's products.
Over 2000 people give life to our great brands every day, thanks to their passion, commitment and heart. Participating in the challenge of loving the consumer, forming part of the Great Pascual Family. We are a Family-Friendly Company (EFR) that believes in shared responsibility, reconciliation, equality and diversity management.
We are committed to helping our people grow, promoting an innovative way of working, creating a collaborative work environment and developing our organisation’s existing talent. This commitment has led Pascual to be named among the best companies to work for according to Great Place to Work and the Merco Talento ranking, in addition to being certified by Top Employers.
We stand united with the primary sector, with which we have worked for decades to improve its competitiveness and the overall quality. We collect more than 430 million litres of milk annually, pack more than 550 million litres of water, and use more than 4.89 million kilograms of coffee and almost 5 million kilograms of soy. Of the 400 farms that supply milk to Pascual, 100% are of Spanish origin, with over 90% of them having worked with us for fifteen years or more.
> Recruitment policy and relationship with suppliers
> Code of Ethics for relationship with Suppliers
We maintain a close offline and online relationship with the various institutional bodies linked to the food and environment sector, at national, regional and local levels. We work in partnership with the government for the benefit of civil society, in pursuit of the objectives set out in our company model. We are part of numerous sectoral and business associations and organisations, to which we offer a great deal of involvement, dedication, listening and dialogue.
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